MEDIA Specialists Association (MSA) has announced the apppointment of Yap Chee Weng (pic), CEO of Dentsu Media Malaysia, as its new president.

It also announced the appointment of K. Sivanathan, CEO of Trapper Media Group, as the vice-president at the association’s EGM.

Yap, 49, a 26-year veteran in media management is also chairman of the Audit Bureau of Circulations Malaysia.

He says in a statement:

“The most critical issue that the MSA is dealing with is the split TV audience measurement systems, which we are working very closely with the Malaysia Advertisers Association, as well as Astro, Media Prima Group, and research partners to address this challenge of standardising the Dynamic TV Audience Measurement and TV Audience Measurement.”