KUALA LUMPUR, 26 February 2016 – Media specialists in Malaysia should brace themselves for an exciting time ahead! The prestigious Malaysian Media Awards (MMA) is back for its 12th year running, giving media talents yet another golden opportunity to showcase their strategic media innovation to the nation. The industry’s most coveted award, MMA was initiated in 2004 by Media Specialists Association (MSA) to recognise outstanding media campaigns that have yielded excellent results through inspired execution. 12 years on, MMA’s stringent entry and judging criteria remain widely accepted as the gold standard to which all industry players adhere and aspire in the