IN a move towards a credible single currency for TV audience measurement, the Media Specialists Association (MSA) has announced that the Joint Industry Committee (JIC), currently led by the MSA, will be incorporated as a registered company. All JIC members, including representatives from MSA as well as two of Malaysia’s largest TV media owners, Media Prima TV and Astro, will be naming directors to the board of the incorporated company and will have equal voting power in order to maintain impartiality. Commenting on the move, MSA president Yap Chee Weng says: “Our plan to achieve a single currency is progressing well.