UNIVERSAL McCann (UM) reasserted its supremacy in 2016 (interrupted by the gap in 2015 when it withdrew from the competition) at the glitzy 12th Malaysian Media Awards (MMA) held at One World Hotel, Petaling Jaya on June 2, 2016. It achieved an enviable victory margin accruing 50% higher points compared with second-placed Vizeum – perhaps a fitting tribute to departing CEO Prashant Kumar, who had carefully steered the meteoric rise of UM for more than a decade. Accolades earned by UM included five Gold, four Silver and two Bronze awards, accumulating 30 points, besides securing unrivalled recognition as “Agency of