Bala Pomaleh is the new president of the Media Specialists Associations. KUALA LUMPUR, June 3 — The Media Specialists Associations (MSA) has announced Bala Pomaleh as its new president at its Annual General Meeting (AGM) today. Meanwhile, Dheeraj Raina, chief executive officer of Dentsu Malaysia was elected as the new vice-president. “The last two years have provoked great changes in the media scene, yet we have also seen immense scope for innovation and growth of new Technologies,” Bala was quoted as saying in a statement. He added that the current challenge in the media industry is to expand talent base