Petaling Jaya, 21 July 2025 – The Malaysian media industry will come together once again at the MSA Festival of Media 2025, happening on Thursday, 14 August at the Sheraton Hotel, Petaling Jaya.
Organised by the Media Specialists Association (MSA), this year’s Festival carries the theme “Bridging Progress” — a reflection of the industry’s journey through resilience, reinvention, and meaningful connection in a rapidly shifting landscape.
Designed as a high-impact, one-day experience, the Festival gathers professionals across media, marketing, data, and creative to explore how people, platforms, and purpose intersect to shape what’s next. From solo keynotes to panels, fireside chats to live debates, the day is built around one powerful idea:
Crafting Connections – The Art and Science of Meaningful Engagement.
It’s about how bold ideas, rooted in human truth and powered by tech, grow into cultural movements that shift industries and reframe the rules of modern media.
What to Expect
The programme kicks off with an inspiring keynote by Jason Lai, Principal Conductor of Singapore’s Yong Siew Toh Conservatory. In “Connected in Rhythm: Lessons from the Orchestra,” Lai draws powerful parallels between orchestras and organisations, showing how alignment, listening, and shared intent drive both musical and business brilliance.
Industry leaders will take the stage for solo sessions exploring storytelling, tech, psychology, and human behaviour, revealing what it really takes to build brand relevance in a noisy world.
A standout this year comes from Tier 1 sponsor HEPMIL Malaysia, who will lead a 90-minute masterclass titled “Made-In-Culture: Goodbye Virality, Hello Viscosity.” This provocative session challenges the obsession with quick wins and viral hits, arguing instead for cultural “stickiness”, campaigns that linger, grow, and matter. It wraps with a no-holds-barred panel, “The Culture Shift – What Scares Us Most?” featuring creators, marketers, and cultural provocateurs unpacking the fears, forces, and frontiers shaping modern culture.
A Call to Build, Not Just Celebrate
“This year’s Festival invites us to look beyond recognition. It’s about movement — of people, of ideas, of innovation,” said Jo Yau, Organising Chairperson. “We want every attendee to leave feeling connected, recharged, and ready to help build what’s next.”
Level 7, Unit 023, 129 Offices, Block J, Jaya One, 72A, Jalan Profesor Diraja Ungku Aziz, 46200 Petaling Jaya, Selangor
T: (603) 76131510
F: (603) 76131511
E: msa@macomm.com.my W: www.mymsa.org
All Festival ticket holders will receive complimentary access to the MSA Awards Dinner on 15 August 2025, celebrating the industry’s best campaigns, teams, and talents.
The MSA Festival of Media 2025 is made possible through the support of our sponsors:
HEPMIL Malaysia (Tier 1), with additional support from Blis, Google, Hivestack, Tyroo, Nexxen, Ogury and Social Video Lab, united in a shared belief in progress through partnership.
Tickets are now available at RM1,300 (HRDC-claimable) and RM1,000 (non-HRDC). Seats are limited, and early registration is highly encouraged.
To register or learn more, visit: https://msa-festival.com
Website: https://mymsa.org/
For media inquiries, please contact:
Ms. Zati zati@macomm.com.my
Ms. Amy Tan amy.tan@macomm.com.my
Media Specialists Association
c/o Macomm Management Services
Level 7, Unit 023, 129 Offices,
Block J, Jaya One,
72A, Jalan Profesor Diraja Ungku Aziz,
46200 Petaling Jaya, Selangor, Malaysia
Tel: (603) 7613 1510
