Kuala Lumpur, 4 February 2026 — The Malaysian Media Specialists Association (MSA) and Monash University today formalised a strategic collaboration by signing a Memorandum of Understanding (MOU), marking a significant step towards strengthening leadership capabilities within Malaysia’s media and advertising industry. The MOU was signed at Monash University and signifies a shared commitment by industry and academia to invest in structured, practical leadership development—particularly at the people and business leaders, a critical layer for organisational performance and succession planning. President of MSA, Sheila Shanmugam (right) and Head of the School of Business at Monash University Malaysia, Professor Nafis Alam (left)