Dentsu Media dominated the MSA Festival and Awards 2025 bagging a total of 38 awards across a wide range of categories with dentsu X crowned “Agency of the Year” while Carat Media Services takes home Silver for “Growth Agency of the Year”. Audrey Chong, CEO, dentsu Malaysia, said: “The continued accomplishments of the dentsu Media team—dentsu X, Carat Media Services, and Consider iProspect—is a shining example of the right talents being nurtured in an environment that promotes collaboration and drives innovation that impacts society for the better. I would like to offer dentsu Media my heartfelt congratulations and thanks for their much-deserved
Petaling Jaya, 21 July 2025 – The Malaysian media industry will come together once again at the MSA Festival of Media 2025, happening on Thursday, 14 August at the Sheraton Hotel, Petaling Jaya. Organised by the Media Specialists Association (MSA), this year’s Festival carries the theme “Bridging Progress” — a reflection of the industry’s journey through resilience, reinvention, and meaningful connection in a rapidly shifting landscape. Designed as a high-impact, one-day experience, the Festival gathers professionals across media, marketing, data, and creative to explore how people, platforms, and purpose intersect to shape what’s next. From solo keynotes to panels, fireside
The new framework addresses IP misuse, unfair expectations and unrealistic demands to foster healthier advertiser-agency relationships. KUALA LUMPUR, 15 July 2025 – In response to growing concerns over idea misappropriation, procurement-driven pitch pressures and unreasonable loads being placed on agencies during pitches, the Media Specialists Association of Malaysia (MSA) has launched its 2025 Media Pitch Guidelines—marking a pivotal shift toward ethical, transparent, and sustainable pitch practices. Developed in consultation with the membership of the MSA, as well as seasoned industry practitioners, and taking client feedback on board, the guidelines aim to address long-standing challenges such as idea misuse, unrealistic timelines,
Bala Pomaleh is the new president of the Media Specialists Associations. KUALA LUMPUR, June 3 — The Media Specialists Associations (MSA) has announced Bala Pomaleh as its new president at its Annual General Meeting (AGM) today. Meanwhile, Dheeraj Raina, chief executive officer of Dentsu Malaysia was elected as the new vice-president. “The last two years have provoked great changes in the media scene, yet we have also seen immense scope for innovation and growth of new Technologies,” Bala was quoted as saying in a statement. He added that the current challenge in the media industry is to expand talent base
UNIVERSAL McCann (UM) reasserted its supremacy in 2016 (interrupted by the gap in 2015 when it withdrew from the competition) at the glitzy 12th Malaysian Media Awards (MMA) held at One World Hotel, Petaling Jaya on June 2, 2016. It achieved an enviable victory margin accruing 50% higher points compared with second-placed Vizeum – perhaps a fitting tribute to departing CEO Prashant Kumar, who had carefully steered the meteoric rise of UM for more than a decade. Accolades earned by UM included five Gold, four Silver and two Bronze awards, accumulating 30 points, besides securing unrivalled recognition as “Agency of
IN a move towards a credible single currency for TV audience measurement, the Media Specialists Association (MSA) has announced that the Joint Industry Committee (JIC), currently led by the MSA, will be incorporated as a registered company. All JIC members, including representatives from MSA as well as two of Malaysia’s largest TV media owners, Media Prima TV and Astro, will be naming directors to the board of the incorporated company and will have equal voting power in order to maintain impartiality. Commenting on the move, MSA president Yap Chee Weng says: “Our plan to achieve a single currency is progressing well.
KUALA LUMPUR, 26 February 2016 – Media specialists in Malaysia should brace themselves for an exciting time ahead! The prestigious Malaysian Media Awards (MMA) is back for its 12th year running, giving media talents yet another golden opportunity to showcase their strategic media innovation to the nation. The industry’s most coveted award, MMA was initiated in 2004 by Media Specialists Association (MSA) to recognise outstanding media campaigns that have yielded excellent results through inspired execution. 12 years on, MMA’s stringent entry and judging criteria remain widely accepted as the gold standard to which all industry players adhere and aspire in the
