The Great Rewrite: How AI is Redefining the Media Landscape Efficiency vs. Ethics: Navigating the AI Gold Rush In the Media Landscape Key Takes Boosts Creativity: AI handles the “boring” repetitive work (like data entry and transcription), giving journalists more time for deep storytelling. Custom Experiences: It acts like a personal editor for every user, suggesting content you actually want to see to keep you coming back. The Trust Problem: The biggest risk is “fake news” and deepfakes, which make it harder for people to tell what is real and what is a lie. Job & Bias Fears: There are