The new framework addresses IP misuse, unfair expectations and unrealistic demands to foster healthier advertiser-agency relationships. KUALA LUMPUR, 15 July 2025 – In response to growing concerns over idea misappropriation, procurement-driven pitch pressures and unreasonable loads being placed on agencies during pitches, the Media Specialists Association of Malaysia (MSA) has launched its 2025 Media Pitch Guidelines—marking a pivotal shift toward ethical, transparent, and sustainable pitch practices. Developed in consultation with the membership of the MSA, as well as seasoned industry practitioners, and taking client feedback on board, the guidelines aim to address long-standing challenges such as idea misuse, unrealistic timelines,
The MSA Awards 2025 will be held on 15 August 2025, and we are excited to invite agencies, brands, and media professionals to submit their best work for recognition. This prestigious event provides a platform to showcase the impact of creative, innovative, and strategic work that is shaping the future of media. With the theme “Bridging Progress”, the MSA Awards 2025 reflects the media industry’s journey of resilience and adaptation amidst a rapidly evolving landscape. This year’s event is about more than recognition—it’s about Crafting Connections: The Art and Science of Meaningful Engagement. What begins as a bold idea, innovation,
IN a move towards a credible single currency for TV audience measurement, the Media Specialists Association (MSA) has announced that the Joint Industry Committee (JIC), currently led by the MSA, will be incorporated as a registered company. All JIC members, including representatives from MSA as well as two of Malaysia’s largest TV media owners, Media Prima TV and Astro, will be naming directors to the board of the incorporated company and will have equal voting power in order to maintain impartiality. Commenting on the move, MSA president Yap Chee Weng says: “Our plan to achieve a single currency is progressing well.
KUALA LUMPUR, 26 February 2016 – Media specialists in Malaysia should brace themselves for an exciting time ahead! The prestigious Malaysian Media Awards (MMA) is back for its 12th year running, giving media talents yet another golden opportunity to showcase their strategic media innovation to the nation. The industry’s most coveted award, MMA was initiated in 2004 by Media Specialists Association (MSA) to recognise outstanding media campaigns that have yielded excellent results through inspired execution. 12 years on, MMA’s stringent entry and judging criteria remain widely accepted as the gold standard to which all industry players adhere and aspire in the
